Canon Europe

Drupa*

We have created a stand design for Canon Europe at Drupa, the international trade fair for the printing industry. The brand values 'Human', 'Confident' and 'Intelligent' are reflected in the stand.

Concept and event

The 2,600 m2 stand is dedicated to the 'We Speak Image' campaign. Visitors are invited for a personal journey along the 'Path to Profit', in which brand and product experience are central. After this journey, the visitor / customer can make a customized proposal, in which growth, innovation and support lead to a better result.

 

* This stand design concept has been developed and coordinated by MC2 Eventmarketing BV, sister company of B&S event innovators, under the auspices of TEQUILA / Hakuhodo.

Terras eerste etage

Terras eerste etage

Merkbeleving

Merkbeleving

Concept standontwerp

Concept standontwerp

Entree stand

Entree stand

Productbeleving

Productbeleving

Productbeleving

Productbeleving

Path to Profit

Path to Profit